| Project Brief |
Clarify the audience, platform, purpose, desired length, references, style, deadline, and delivery requirements. |
Raw footage, scripts, brand assets, music guidance, references, usage rights, and a clear decision-maker. |
A documented editing direction and production checklist. |
| Rough Cut |
Select usable footage, organize the sequence, remove unnecessary sections, and establish the core structure. |
Confirmation that the selected message, order, and major content points are accurate. |
A reviewable first cut focused on structure and content. |
| Fine Edit |
Refine pacing, transitions, captions, music, graphics, audio levels, visual emphasis, and brand application. |
Consolidated feedback from authorized reviewers within the agreed review period. |
An updated version within the agreed revision allowance. |
| Final Export |
Complete quality checks and export the video in the agreed dimensions, resolution, frame rate, and file format. |
Final approval and confirmation that no additional content changes are required. |
Platform-ready final video files. |
| Repurposing |
Select useful moments, crop or reframe footage, add captions, and prepare shorter variations. |
Priority topics, target channels, desired clip count, and approved source footage. |
A reusable set of short-form clips from one long-form source. |