| Planning |
Content pillars, campaign topics, platform priorities, monthly themes, and CTA mapping. |
Business goals, promotions, audience details, offers, events, and brand direction. |
An approved monthly content direction and publishing calendar. |
| Content Preparation |
Caption writing, post briefs, design requests, video instructions, links, and hashtags. |
Approved facts, images, offers, brand assets, disclaimers, and revisions. |
A complete batch of content ready for approval or production. |
| Publishing |
Post scheduling, platform formatting, link checks, tagging, and approved publishing. |
Platform access, final approvals, and any time-sensitive changes. |
Consistent posts published according to the agreed schedule. |
| Engagement Support |
Routine comment review, response support, inquiry organization, and escalation. |
Response guidelines, FAQs, sensitive-topic rules, and escalation contacts. |
A more organized process for routine audience interactions. |
| Reporting |
Reach, engagement, follower, click, and content performance review where available. |
Business context, lead quality observations, and conversion information where available. |
A summary of results, useful learnings, and recommended next actions. |