| Creative Brief |
Clarify the purpose, audience, format, dimensions, hierarchy, deadline, and required deliverables. |
Approved copy, brand assets, examples, specifications, images, offer details, and decision-maker access. |
A documented design direction and production checklist. |
| Initial Design |
Apply layout, typography, color, imagery, spacing, visual hierarchy, and brand elements. |
Prompt responses to questions and confirmation that the supplied content is accurate. |
A first design version or agreed number of concepts. |
| Review |
Evaluate consolidated feedback, correct issues, and revise the selected design direction. |
One organized list of feedback from authorized reviewers within the agreed review period. |
Updated versions within the agreed revision allowance. |
| Finalization |
Complete quality checks, confirm dimensions, prepare exports, and organize the final files. |
Final approval and confirmation that no further content changes are required. |
Files prepared for the agreed digital, social, presentation, or print use. |
| Ongoing Support |
Maintain templates, process recurring requests, and apply approved brand standards across new designs. |
A prioritized request queue, complete briefs, deadlines, and timely approvals. |
A steady flow of brand-consistent visual assets. |